It is a very professional looking website, which to some people would look difficult to use, but it is very well laid out and easy to navigate around. When you first type in the website address it leads to a page before the actually homepage. This page tells you the various areas of the site you can access and also tells you of particular offers that are on; for example one that is being advertised at the moment is an advert for Mother’s Day. When you click ‘enter’ you then get on to the main homepage of the website. The font used is striking, strong and bold implying that that is also what the Team is. This implies an element of power. Like a news programme the website has a new feed informing us of the latest news which is taking place to do with the team. It also has other professional new elements to the site such as a live feed, forum and videos. This allows a more entertainment based way of informing their audience with the information they want whilst also keeping them interested in the team. There are also interactive parts to the website such as the Leicester Tigers shop: selling memorabilia, poll votes to take and ticket sales.
The website is there to promote Leicester Tigers. The idea of the website is to also keep their fans up to date with fixtures, news, results and events revolving around the team. It can be accessed 24 hours a day. This website is the main source for getting information about the team. The occasionally have games shown on the television and have adverts in the local newspapers and such promoting the team but there are no television adverts etc to try and entice audiences to the team. It has topics and areas to entice a wide audience ranging from children to adults. It has various adverts on most pages of the site. These adverts are companies that sponsor the team. The entire website has the idea of a community built all around it, as the people that access this website all have the common interest of the Leicester Tigers. They also use everyday colloquial language to enable the site to be at the same level as its audience, it is easy to understand. Sporting terms are also used but these are usually expected to be understood by the audience as they are common expressions used in the area of Rugby Union.
Personally because I’m a Leicester Tigers fan myself, the website immediately appeals to me. As there are no television adverts etc to promote the team, this and newspapers/magazines are the only methods of advertising. As I was navigating around the site I also found out that you could access Tigers alerts on your mobile phone, which is another clever method of reaching your audience. The appeal for a user is to be able to go to a reputable website which will inform you with everything you need to know about Leicester Tigers and I personally feel it does provide you with a great amount of information. To appeal to an audience it also has to be attractive and easy to navigate around. The site is very well structured and the hyperlinks and search engine enabled easy navigation to the particular areas you wanted to look at. The pictures and videos of real footage also kept me interested in the site as it wasn’t all text based and so didn’t become repetitive or boring. I feel this is a very well constructed website which is highly appealing to their specific audience. I will definitely access this website again! TIGERS! :)
Now of course i'm gonna agree with everything you say Amy as a fellow Tigers fan!
ReplyDeleteBut on a serious and media level the site is very useful and practical. As you say from the colour scheme based on the team to the sense of community you gain.
On a personal level though, it is more of a information highway, such as recent results and up coming fixtures. I never go into the blogs or fan forums but it is a great site as a whole as it offers all these different features. Something which definitely keeps the fans happy for such an awesome rugby team!